Wall&decò

Wall&decò was born in 2005 from a single moment of recognition. Advertising photographer Christian Benini was shooting a backdrop of oversized leaves — and realised the image itself had more decorative power than any traditional repeating pattern ever could. That instinct became the brand's founding idea: instead of small motifs repeated across a wall, Wall&decò creates macro-images and large-scale compositions that turn an entire wall into a single, seamless work of art.

Based in Ravenna, the brand pushed further than almost anyone else in the category — in 2012, it launched WET System™, the wallcovering industry's first fully waterproof wallpaper for bathrooms and spas, followed by OUT System™ for exterior façades and covered outdoor spaces. Both remain patented, category-defining technologies today, alongside d.ecodura™, a bio-based, low-carbon substrate that has won international design awards.

— Wall&decò: a creative vision in which wallpaper becomes a leading protagonist of contemporary living.